Three steps to get your grocery store listed on the first pages of Google.
Hey! Donât leave, this isnât a scam I promise! I know the capitalization of the word free is really repulsive, but I was just trying to make a point. Today Iâm going to present a brief tutorial on SEO for grocery stores. Currently many grocery stores are not implementing
SEO tactics, and thus are losing potential customers to the competition that is. SEO stands for search engine optimization. By applying these SEO tactics to your website you prove to the major search engines that your site is relevant to the searchâs that your potential customers are executing. SEO is the most efficient and cost effective way to obtain new customers, and thus develop and build your company. Without further delay here are three quintessential points in relation to grocery SEO that will get your store the recognition that it deserves:
1. Keywordâs â What does your grocery store specialize in (organic food, natural food, vitamins, general merchandise etc.) And what type of store are you (hint: grocery store). If you need help developing a list of keywords here are a few tools that I find useful: Keyword Research, Keyword Tool. Do not have more than 10 key words to start out, and only optimize for more than 2 key words or phrases per page. Oh, and the best keywords are long tailed keywords. Now strategically place these keywords around your website.
a. Root Domain Name includes one keyword. (e.g. keyword.com)
b. H1, H2, H3 Tags â include your keywords and phrases in all headers
d. Alt Image Title Tags â Include keywords for alternate image tags.
e. Include keywords within the first sentences of each paragraph, especially in the first 300 characters.
2. Page Title – This is the downfall of many websites. Search engines do not give credit to title keywords larger than 70 characters so keep your title precise. Limit the use conjunctions such as and/or. Bellow is the way that I would suggest you set up your page title:
3. Location â Consumers will search for your grocery stores in your surrounding area. Submit your store location to Google, Yahoo!, and Bing. Dedicate an entire page to store locations. On this page have a map, as well as a link to Google Maps so that your customers can easily generate directions to your store. On the front page of your website, near the top have a âFind your Storeâ box, or a âStore Locationsâ box, where they can input their zip code to find the closest store to them. This step gets you on the first page of Google, if you optimize your listing correctly (keywords). I feel like what I have written may be to some a bit overwhelming, so I am going to stop here and ask if there are any questions. Does anybody need help? Or should I continue?
Author: Luke Henry
Luke Henry is a Project Manager of Retail Next – a cloud-based POS solution for specialty grocers. He has over 10 years of experience in the grocery POS space and is committed to delivering solutions that enable independent grocers across the world to compete against the grocery conglomerates.