In my last blog we covered the on-site SEO tactics that will get your site recognized and ranked on the first few pages of the major search engines. Â On-site SEO is definitely the most important step to getting recognized on Google. Â So if you havenâ€™t read my previous blog post I would highly suggest going back, reading it, and making the necessary changes before you move on to these steps.Ok. So you have a list of key words, and youâ€™re ready to get your site to that top spot. Â I wish I could say go grab a pound of coffee and a giant cup, cause we are going to get you on that top spot TODAY. Â But Iâ€™m not one for making promises I canâ€™t keep. Â It takes time to get that top spot, especially when your store is in a big city with lots of competition.
Below are the secrets of off-site SEO that will bump your site up to those top spots. Â Â Off-site SEO should be be done with a long term view, as it is unnatural for a site to get hundreds of links in one day, and then never get links again. Â The search engines know that there are link brokers out there, and they know the sites that these link brokers are linking too. Â So that offer for 1,000 links that sounds too good to be true–it is. Bellow, I’m going to let you in on some of the best places to go to create links and get that inbound traffic:
- Create social media profiles:
- Create an innovative, informative, and interesting Blog:
- Bookmark your Blog, and your site on social bookmarking sites:
- Include the keywords in the title of your bookmark, that your site page relates to
- del.icio.us, Digg, Reddit, Furl, StumbleUpon
- Submit your store location to these high PageRank sites:
- Directories are also a great place to submit your site for links:
- Only submit your site to directories that have a high PageRank, and are applicable to your business
- Sad to say the best directories are paid directories, although I am not a huge fan of paying for directories
- Many of the best directories require an email, or a reason why they should include you
- Article writing and submission – a great source for link building juice:
- Write articles about your industry, and use the keywords
- I would suggest that you write about 5 different articles, and submit them to different article submission sites
- Donâ€™t just write for the purpose of filling it with keywords and linking to your website, but create quality content
- Press Releases are the last source for links Iâ€™m going to discuss:
- Write press releases for news worthy items that involve your business
- Grade your press release at pressrelease.grader.com
- Make sure that you write in a formal writing style
- Here are a list of great PR Sites, but sadly some cost money
- PRLog.org, Free-Press-Release.com, OpenPR.com, www.npr.org, betanews.com, directionsmag.com
Lastly, a great tool that I use when Iâ€™m creating links is the SEOmoz toolbar. Â These steps are not easy, and it takes time for you to build up these links. Â But ultimately, if youâ€™re faithful in generating quality content and submit only to quality sites, you will see your store climb up the ranks of the major search engines.
Now go get emâ€™!
If you have any questions about which grocery store POS system to implement at your store, go over to www.itretail.com
Author: Luke Henry
Luke Henry has over 10 years of experience in the grocery POS space and is committed to delivering solutions that enable independent grocers across the world to compete against the grocery conglomerates.