SEO Grocery Store TOOls

Part II commencing…

In my last blog we covered the on-site SEO tactics that will get your site recognized and ranked on the first few pages of the major search engines.  On-site SEO is definitely the most important step to getting recognized on Google.  So if you haven’t read my previous blog post I would highly suggest going back, reading it, and making the necessary changes before you move on to these steps.Ok. So you have a list of key words, and you’re ready to get your site to that top spot.  I wish I could say go grab a pound of coffee and a giant cup, cause we are going to get you on that top spot TODAY.  But I’m not one for making promises I can’t keep.  It takes time to get that top spot, especially when your store is in a big city with lots of competition. 

Below are the secrets of off-site SEO that will bump your site up to those top spots.   Off-site SEO should be be done with a long term view, as it is unnatural for a site to get hundreds of links in one day, and then never get links again.  The search engines know that there are link brokers out there, and they know the sites that these link brokers are linking too.  So that offer for 1,000 links that sounds too good to be true–it is. Bellow, I’m going to let you in on some of the best places to go to create links and get that inbound traffic:

  1. Create social media profiles:
    1. Yelp, Facebook, Twitter, YouTube, Flickr, and GoogleBuzz
      1. Go out and create connections in the community
      2. Promote your Social Media at your store
      3. Only post valuable content to your customers
      4. Expand and grow building your network
  2. Create an innovative, informative, and interesting Blog:
    1. WordPress, or Blogger are both great places
    2. Write quality content on your blog frequently (once a week)
    3. Link to other blogs
    4. Comment on other related blogs
    5. Use pictures, videos, or even audio to spice up your blog
    6. Integrate your blog into your website
  3. Bookmark your Blog, and your site on social bookmarking sites:
    1. Include the keywords in the title of your bookmark, that your site page relates to
    2. del.icio.us, Digg, Reddit, Furl, StumbleUpon
  4. Submit your store location to these high PageRank sites:
    1. Insiderpages.com, foursquare.com, meetup.com, yellowpages.com, yahoo.local.com, bing.local.com, local.com, google.com
  5. Directories are also a great place to submit your site for links:
    1. Only submit your site to directories that have a high PageRank, and are applicable to your business
    2. Sad to say the best directories are paid directories, although I am not a huge fan of paying for directories
    3. Many of the best directories require an email, or a reason why they should include you
      1. Here is a brief list of directories to get you started
      2. DMOZ Directory, Yahoo Directory, Librarians’ Interx Directory, Starting Point Directory, Business Directory, Joe Ant Directory
  6. Article writing and submission – a great source for link building juice:
    1. Write articles about your industry, and use the keywords
    2. I would suggest that you write about 5 different articles, and submit them to different article submission sites
    3. Don’t just write for the purpose of filling it with keywords and linking to your website, but create quality content
      1. EZineArticles , GoArticles, Article DashBoard, Articlesbase, ArticleCity
  7. Press Releases are the last source for links I’m going to discuss:
    1. Write press releases for news worthy items that involve your business
    2. Grade your press release at pressrelease.grader.com
    3. Make sure that you write in a formal writing style
    4. Here are a list of great PR Sites, but sadly some cost money
    5. PRLog.org, Free-Press-Release.com, OpenPR.com, www.npr.org, betanews.com, directionsmag.com


Lastly, a great tool that I use when I’m creating links is the SEOmoz toolbar.  These steps are not easy, and it takes time for you to build up these links.  But ultimately, if you’re faithful in generating quality content and submit only to quality sites, you will see your store climb up the ranks of the major search engines.

Now go get em’!

If you have any questions about which grocery store POS system to implement at your store, go over to www.itretail.com

Author: Luke Henry

Luke Henry is the Marketing Director at IT Retail, a grocery POS solution provider out of Riverside CA. He is an inbound marketing specialist and manages IT Retail’s Social Media, SEO, PR, PPC, and weekly podcasts. He is an advocate of using non traditional marketing channels to generate business. He enjoys helping others with their inbound marketing efforts and can be reached at email hidden; JavaScript is required.