How many times have you been walking the down the street and you get the smell of freshly baked bread and then you remember that thereâs a bakery down the street. So by the time you get down the street not only are you hungry but you have a craving for fresh baked bread now.
That is exactly what a local grocery store in Brooklyn, New York is doing with its customers. They believe that they quickest way to a grocerâs wallet is through their nose. We have seen many different types of supermarkets try to reach out to their customers, for instance Costco. Costco has different food sample tables all throughout their stores in hope that the customer will like the food therefore buying it.
But this market in Brooklyn called Net Cost has come up with a different marketing strategy that will definitely have their customers coming back for more. What theyâve done is that they have installed different scented fans all throughout the store so when a customer is headed towards the produce section of the store they get a smell of grape fruit, or when theyâre walking towards the bakery they get a whiff of rosemary focaccia. So the strategy of this store is to use the psychological effect that people eat what they smell.
I believe that this is a great strategy because itâs true, the fastest way to a personâs wallet is through their nose because if you donât like the smell of a certain food then you wonât buy it. But if your nose smells something that it does likes it will most likely mess with your psychological state of mind and make you want to eat that food, therefore buying it.Â
Author: Luke Henry
Luke Henry is a Project Manager of Retail Next – a cloud-based POS solution for specialty grocers. He has over 10 years of experience in the grocery POS space and is committed to delivering solutions that enable independent grocers across the world to compete against the grocery conglomerates.