Most grocery stores have websites these days. To stay ahead of the competition, you have to have somewhere customers can go to find information about your store. But how do you bring in real business through your website?
Search engine optimization is essential for online success. You can draw a lot of organic traffic through search engines. The higher you rank in search results, the more people visit your website.
Whether you have an eCommerce site or not, you want more customers to see your website. Here are eight tips to bring more traffic to your grocery store’s website in 2021.
1. Focus on Your Overall Site
It can be easy to get caught up in the small details of SEO. However, to truly see an improvement in your site’s traffic, you need to look at your overall website.
Examine the entire site’s functionality and content. Not only will a great website improve your SEO, but it will also improve your customers’ experience.
2. Be Patient
You can’t improve your SEO overnight. If you make big changes to your website, it’ll take time for it to show up in search results. For example, if you open an eCommerce site, it will take some time to appear in search results, even if it’s perfectly optimized. Be patient.
3. Examine Your Links
Links are great for SEO, but they have to be properly optimized. Make sure that all of your links are active and take you to the intended page. Have both outbound and inbound links. Write out the name of the destination and link the entire name for the best SEO results.
4. Improve Your Site’s Functionality
As we mentioned above, it’s essential to have a functional site. If some of your pages don’t load, that brings your entire search ranking down.
Check your site’s loading speed. No one waits for slow pages anymore. If your site takes more than a few seconds to load, users will click out.
Additionally, ensure that your site is optimized for mobile use. So many people use their phones to browse the internet that your website needs to be mobile-friendly.
5. Use Your Images
Images are great for SEO. Search engines love mixed media on a site, like images, videos, and graphics. However, to prevent large images from slowing down your loading speed, be sure to compress your images.
You can also sneak in relevant keywords through image names and descriptions. Keywords are vital for SEO, and the more keywords you have, the better.
6. Make Sure Your Site Is Easy To Navigate
While SEO gets people to your site, you want them to stick around. Make sure they can get where they want to go.
Include your grocery store’s hours, location, and contact information in the footer of every page. Have an easy-to-use navigation bar that leads users to their destination. Make sure that every visitor can find what they are looking for on your store’s site
7. Make A Google Business Page
Google Business is one of the best ways to boost your local SEO. It also allows you to ensure that users see accurate information about your store.
You can set up a Google Business page and edit your store’s information, verify your contact information, add images of your store, and monitor reviews.
8. Improve Your Local SEO
The most important digital audience for a grocer is the one that can visit your physical store. While expanding your brand is always good, you want to communicate with customers that can visit your physical store.
Your local SEO ensures that your store’s website reaches people in your area. Creating a Google Business page is the best way to improve your local SEO, but you can also use local directories and Google Maps to ensure you are reaching people in your area.
Another method is utilizing location-specific keywords. Use your town and county, along with words like near me, closest, nearby, and local.
- If your grocery store has a website, you need to have a great SEO strategy
- Focus on your overall site’s content and functionality
- Be patient. Don’t expect your SEO to take effect instantaneously
- Make sure that all of your links work and take you to the right place
- Optimize your site’s loading speed and mobile-friendliness
- Compress images and utilize keywords in image titles and descriptions.
- Make your site easy to navigate
- Set up a Google Business page to give searchers accurate information about your store
- Improve your local SEO
Every business needs a website, and to get the most out of your grocery store, you need a great SEO strategy. With the right improvements and adjustments, you can ensure that your store is one of the first results users see. If you’d like to take your store online we can help you today and support you with e-commerce with a live free demo today. For more information about grocery store trends and news, make sure you are subscribed to IT Retail’s blog.
Author: George Goodwin
George Goodwin is a Marketing Director for IT Retail POS solution. He has a background in marketing for health food grocery stores and online software. He is a 3rd generation grocer who has worked on business partnerships, social media, website SEO, and content writing. George graduated as a student-athlete in Economics and English from the University of California, Riverside. With a post-graduate degree from Graduate Institution of Biblical Studies.