With the emergence of organised retailing in the country and a growing demand from consumers for a superior shopping experience, Convenience Retailing has emerged as a key business area for petroleum companies given their wide retail presence, existing customer base and strategically located sites. Bharat Petroleum responded by launching its convenience retailing initiative under the “In&Out” brand. Bharat Petroleum is the 2nd largest oil marketing company in the country with over 6000 retail outlets spread across the length and breadth of the country. The In&Out chain of convenience stores is being set up in the urban markets at strategically located retail outlet sites with high customer footfalls.

Retail Professional was chosen because it provided an open and robust solution built on the Microsoft platform that has proven itself in the marketplace to be extremely flexible, reliable and stable.

Retail Professional has over 40,000 licenses installed worldwide. It is a Windows-based in-store solution that offers retailers hardware-independent world-class Point-of-Sale and Front Office applications, ease of use, system robustness and the ability to meet the demands of extensive in-store functionality requirements.